Cases: Before and After
Real client stories. Not “dressed up in trends” — just people who found what makes them look like a more confident version of themselves.
BEFORE
AFTERAnna, moving to Lisbon
Ten years of office black in Moscow — and suddenly a city with 300 days of sun a year. We worked out what from the old wardrobe fit the new climate, and added colour gradually: accessories first, then clothes. The result: a 24-piece capsule and 32 ready outfits.
BEFORE
AFTERMaria, on maternity leave
"Nothing fits, nothing's comfortable, no time to shop." We kept a third of the closet and added seven new pieces in a single shopping trip. Now the wardrobe works with a baby on her hip: everything's washable, stretchy, and mixes and matches.
BEFORE
AFTERDmitry, tech entrepreneur
Investor meetings outgrew t-shirts, and there's no time or appetite for shopping. One online edit, one curated selection with links — a full smart-casual rotation built in a week without a single fitting room.
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